Can there be anything more enjoyable and life affirming than hearing WEY-AYE, it’s more than “yes” it embraces “of course” it states complete support. It can be a response to an offer of a cup of tea or to a motion to proceed with a million pound development project; it can even be said alone, to boost spirits at any stage when constructing flat pack furniture. It definitely applies to the concept of introducing an IPA to the Firebrick line up.
In our picture, the seahorse “haurient” (check your heraldry!) is flanked by hops; seahorses appeared as “supporters” on the Newcastle City coat of arms in 1575 and subsequently on the NUFC badge, they denote Newcastle as a sea port. Hops are the main focus of an IPA, India Pale Ales were heavily hopped to either preserve the beer or disquise the souring after an extended journey by sea. So we have woven into one, the themes of hops, seahorses, and that wonderful Newcastle assertiveness in our WEY-AYE P.A.
